Media Buying and Reporting
Our buying platform has direct integration in several ad platforms including Google Adwords for search and conversion integration into Facebook and many other native platforms. Our reporting and analytics provide real time performance to help guide ad buyers and buying.
300M KEYWORD DATABASE
Proprietary Advertising Keyword Database
Our keyword database allows us to access less competitive keywords at lower bid prices. Our database combines millions of organic search data + thousands of paid search data (buy side) with proprietary data on the highest performing head terms (sell side). Our buy side data is then categorized in a standard category taxonomy that matches our sell side data.
Traffic Quality Filtering and Targeting
RealAudience (a) enables smart ad buying, (b) blocks bad traffic, and (c) provides traffic quality visibility. RealAudience uses fingerprinting technology to make intelligent decisions around audience quality and intent. RealAudience can also block fake users / bots by using conversion data, mouse speed, or click speed data to determine if the click is real.
The Corrente leadership team is the best in the world at what they do. Our DNA, from top to bottom, is rooted in Search, Advertising, and Media. Collectively, the Corrente management team has managed ~$100M in annual paid marketing spend, driven 600M+ users / year in paid marketing traffic, and has 50+ years of operating experience in paid marketing and search.
Jamie has over 15 years of experience in high growth customer generative businesses, specializing in operations and strategy through advanced analytics. Jamie was formerly the COO of Clicksco, where he nearly doubled the company's revenue within 2 years.
Ryan has over 15 years of experience managing Search, SEM, and monetization. Ryan was the founder of RSS Graffiti, once the largest content distribution tool on Facebook. After RSS Graffiti was acquired by Demand Media, Ryan became the Head of Search and grew revenue from $0 to over $100M in less than 2 years.
GARY C. HSUEH
Gary has over 15 years of experience in operations, business development, and finance. Gary was formerly the VP and Global Head of Search Partnerships at Yahoo. Prior to Yahoo, Gary was a VP in the Technology Investment Banking division at Goldman, Sachs & Co.
BOARD OF ADVISORS
Jeff is a product-focused entrepreneur, and specializes in getting companies and ideas from conception to market. Jeff was formerly the Sr. Vice President of Communications Products at Yahoo, which included Yahoo Mail, Messenger, Groups, Contacts, and Calendars. Prior to joining Yahoo, Jeff was the CEO of Xobni, which Yahoo acquired in 2013.
Marc is a product executive who has extensive experience in the online advertising space with specific domain expertise in search and user relevance, online advertising, adtech, and auction marketplaces. Marc was formerly a VP at Yahoo and the head of Yahoo's Global Marketplace Integrity Team.
Rick is a seasoned operator and active angel investor. Rick is currently a Managing Partner at Catapult Capital. Previously, Rick was the Founder & CEO of BranchOut, the largest professional network on Facebook with more than 800M profiles, and Co-Founder of Tickle, once ranked the 18th largest website in the world with 200M registered members.
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